A website is not a book..

A website is not a book? Sounds obvious to most people, but the way that companies think about their web budgets, would make you wonder.

Companies seem to have the attitude that if they spent a lot of money on their website 4 years ago, then that's it. They have a website. No need to spend any more money on web at all. It doesn't seem to matter if the website looks hopelessly old, is entirely in flash, and is totally inaccessable. Sometimes they don't even have ftp access, so the site HASN"T ACTUALLY CHANGED in 3 years.
But try getting any money out of them to improve their site, or content-manage it, and they are not interested. 'There is no web budget, we did that 4 years ago', they say.
A website is not a book, you don't buy it, and it sits there unchanged forever. You'd have to be pretty stupid to think that, wouldn't you?